What's the Greatest Barrier to a Successful Job Search?
What's keeping you from getting the job?
It could be the same thing that trips up others: you don't understand (yet) that the job search is a sales process.
It doesn't matter what career you are involved in: to get the job, you have to sell yourself to the hiring manager. That means that you're the product. You're trying to get the hiring manager to pay you a salary to do work (or, to buy the product to get a benefit).
Watch the video and I'll tell you how to change your thinking so that you understand the job search as a sales process, and how to understand your role in it. Then, I'll explain how that breaks down for you in terms of your job hunting strategy, your elevator pitch, and ultimately, how successful you are in your quest to land the job.
If you're unsure about how to implement this idea in your own job search, get some marketing help in the form of a career coach. A career coach can help you pinpoint what makes you unique as a product and how you can stand out in the marketplace--so you can stop wasting time and get your dream job.
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